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May I be the first to say:
"What the bloody hell is that?"
Read more marketing BS here
Tim unlocked the truth:
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14:50 04 Jun
It's obvious what it is!
14:52 04 Jun
is it a man lifting a boulder?
15:00 04 Jun
It's bobbins, that's what it is.
15:02 04 Jun
Olly is correct :)
15:28 04 Jun
AHH I see Bobbins! it's a reference to our history in textiles, got it.
NO! WAIT! I can now see a Pirate ship.
15:32 04 Jun
Its an act of fellatio...
15:40 04 Jun
PMSL! you're absolutely right, that's GOT TO BE an inside joke?
16:07 04 Jun
Someone on the bbc suggested Lisa and Bart...
16:10 04 Jun
That's just SICK!
16:13 04 Jun
I can pretty much guarantee that the designers that did this logo are actually thinking "i told you so" as it reeks of "management interference" I bet there were hundreds of better designs like this, but some "consultant" told the comittee that the design need to speak to the youth of London... surprised it's not a gun or a knife ;)
16:40 04 Jun
Apparently costing Â£400-Â£500K
Blue Peter could have done no worse.
16:51 04 Jun
That does appear to be shit. It's also a Brand not a logo, no it's logo.
And even better it's going to evolve ofver the next 6 years!
Like a particularly nasty flu virus that kills old ladies.
17:05 04 Jun
I think they may have been given some crap drug that makes you think somthing shit is ace!!
17:15 04 Jun
"I think they may have been given some crap drug that makes you think somthing shit is ace!!"
I blame Seb Coe, I think he's a skeeze.
18:52 04 Jun
Chuckle at your pic :)
21:42 04 Jun
has over 11000 sigs now :-)
Its Lisa Simpson giving Rocky Dennis head :-)
09:53 05 Jun
I love that this has caused so much negative response!
I think it has echoes of a swastika - that classic symbol of togetherness and harmony. It certainly does speak to the (Hitler) Youth.
11:57 05 Jun
Maybe in a sickening act of toocleverness it will evolve into something nice?
Look, Weon has an ally on http://www.b3ta.com/!
12:00 05 Jun
And now it's been animated.
13:57 05 Jun
this is AWESOME
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