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Bicycle Obsession

Goin' Crazy in 2009

  • Offroad Riding - 13002.72 miles [289]
  • Aborted Riding - 61.00 miles [3]
  • Turbo Trainer - 33.70 miles [3]
  • (TOC) 13063.72 miles
  • (TA) 13097.42 miles

Hurtin' in 2008

  • Offroad Riding - 10602.84 miles [300]
  • Turbo Trainer - 130.20 miles [8]
  • Running - 114.56 miles [24]
  • Aborted Riding - 37.20 miles [2]
  • (TOC) 10640.04 miles
  • (TR) 114.56 miles
  • (TA) 10884.8 miles

Riding in 2007

  • Offroad Riding - 8365.93 miles [300]
  • Road Riding - 3599.80 miles [70]
  • Turbo Trainer - 50.90 miles [3]
  • (TOC) 11965.73 miles
  • (TA) 12016.63 miles

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  • 2004 Pink Surly 1x1
  • 2000 Kona Kaboom
  • 2006 Santa Cruz Chameleon

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2012 Olympics Logo

04 Jun 2007 at 14:48
2012 Olympics logo

May I be the first to say:

"What the bloody hell is that?"

Read more marketing BS here


Tim unlocked the truth:

2012 Olympics logo

The People Comment: (20 responses)

skip to input

Simonhttp://www.simonbarnes.net

14:50 04 Jun

It's obvious what it is!

matthttp://mattmagic.com

14:52 04 Jun

is it a man lifting a boulder?

Ollyhttp://thinkdrastic.net/

15:00 04 Jun

It's bobbins, that's what it is.

Simonhttp://www.simonbarnes.net

15:02 04 Jun

Olly is correct :)

matthttp://mattmagic.com

15:28 04 Jun

AHH I see Bobbins! it's a reference to our history in textiles, got it.

NO! WAIT! I can now see a Pirate ship.

Timhttp://www.thehiddentrail.co.uk

15:32 04 Jun

Its an act of fellatio...

matthttp://mattmagic.com

15:40 04 Jun

PMSL! you're absolutely right, that's GOT TO BE an inside joke?

TomLhttp://tom.levell.eu

16:07 04 Jun

Someone on the bbc suggested Lisa and Bart...

matthttp://mattmagic.com

16:10 04 Jun

That's just SICK!

matthttp://mattmagic.com

16:13 04 Jun

I can pretty much guarantee that the designers that did this logo are actually thinking "i told you so" as it reeks of "management interference" I bet there were hundreds of better designs like this, but some "consultant" told the comittee that the design need to speak to the youth of London... surprised it's not a gun or a knife ;)

Tomhttp://tom.levell.eu

16:40 04 Jun

Apparently costing £400-£500K

Blue Peter could have done no worse.

DanLeeshttp://www.itsalljustridingbikes.co.uk

16:51 04 Jun

That does appear to be shit. It's also a Brand not a logo, no it's logo.

And even better it's going to evolve ofver the next 6 years!
Like a particularly nasty flu virus that kills old ladies.
Super.

Wayne

17:05 04 Jun

I think they may have been given some crap drug that makes you think somthing shit is ace!!

matthttp://mattmagic.com

17:15 04 Jun

"I think they may have been given some crap drug that makes you think somthing shit is ace!!"

I blame Seb Coe, I think he's a skeeze.

Simon

18:52 04 Jun

Chuckle at your pic :)

Timhttp://www.thehiddentrail.co.uk

21:42 04 Jun

http://www.gopetition.co.uk/petitions/change-the-london-2012-logo.html

has over 11000 sigs now :-)

Its Lisa Simpson giving Rocky Dennis head :-)

Weonhttp://www.weon.co.uk

09:53 05 Jun

I love that this has caused so much negative response!

I think it has echoes of a swastika - that classic symbol of togetherness and harmony. It certainly does speak to the (Hitler) Youth.

Stevehttp://furiouscycling.blogspot.com

11:57 05 Jun

Maybe in a sickening act of toocleverness it will evolve into something nice?

Look, Weon has an ally on http://www.b3ta.com/!

TomLhttp://tom.levell.eu

12:00 05 Jun

And now it's been animated.
http://www.order-order.com/2007/06/subliminal-effectiveness-of-olympic.html

matthttp://mattmagic.com

13:57 05 Jun

this is AWESOME

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